News

Making Stides in Consumer Electronics for Optimal In-Car Mobile Phone Navigation

Ritesh Gupta May 2008

Going Green with Proximity Marketing and Location as a Service

Directions Magazine, November 2010

Mobile Local Search Saturates Profit over LBS Vendors, Advertisers, and Search Application Developers

Fierce Wireless, March 8, 2010

Mobile Local Applications Leveraging Location-Aware Technologies: Behind the Hype; Global Trends from the Market Makers

Directions Magazine, April 28, 2010

Interviews

MTV, Ogilvy, Yahoo, Nokia, AT&T set to meet in California to discuss the future of Location Based Services

Daily Finance, An AOL Money Site, July 7, 2010

Building A Brand Across Multiple Channels For Premium Ad Experience

Ron Callari, Digital Media Buzz, April 12, 2010

Editorials

What do consumers want in a mobile phone experience?

Tina Whitfield, eConsultancy 2010

Augmented Reality for Mobile Advertising

Tina Whitfield, eConsultancy 2010

Does mobile need an enterprise app store?

Tina Whitfied, eConsultancy 2010

iPhone 3GS − The Need for Speed

Tina Whitfield, DIGIDAY:DAILY 2009

Upcoming Events

June

People Tracking and Search USA 2010 - June 22 and 23

http://www.thewherebusiness.com/peopletrackingusa/index.shtml

People Tracking is starting to soar in the USA and there is huge excitement about the profit potential it holds. With the rise of new technologies changing the space and clear indicators that big companies are investing, a dynamic revolution is underway – and gathering momentum.

Speakers: Qualcomm, Nokia, CTIA, Loopt, Mobile Marketing Association, Verizon, Alcatel-Lucent, Red Sky, Sense Networks, Bosch Sensor Tech, Contigo, and more...

June

Achieving Digital Balance 2010 USA June 23

http://econsultancy.com/events/achieving-digital-balance

Landmarc Restaurant (at the Time Warner Center), New York, United States

A special evening of cocktails and dinner. Enjoy networking with your fellow colleagues in the digital marketing community.  During the evening, we will present our new study, "Achieving Digital Balance," a must -have report for marketers and media strategists who grapple with media investment allocations across various digital markets.

September

The Location Business Summit 2010 September 14, 15

http://www.thewherebusiness.com/locationbusinesssummitusa

Crowne Plaza, San Jose, California, United States

The Location Based Services market is booming and companies that figure out how to capitalize on this emerging trend are going to see huge profits. There is no doubt that after years of hype surrounding the LBS industry things are starting to change and the industry is gaining real traction. However one essential question remains how do you monetize your LBS solution? And what business models really work?

The influx of free services, the expectation of slick and accurate offerings and the rise of Location Based Marketing are all changing the way money can be made and business will be done.

September
Information Innovation 2010 September 29, 30
London, England

Information Innovation 2010 links the leaders in the information services and data industries to the innovators in local search: mobile and online applications to provide an inspiring arena for discussion.Speakers cover the market challenges and highlight the new use-cases for the distribution of voice and data over broadband, feature and smart phones, and smart data devices such as Bluetooth and WiFi.

The two-day conference gathers together the brightest companies providing innovative technologies such as augmented reality (AR) alongside those enterprises providing enhancements to traditional search provisions.Delegates to Information Innovation 2010 come from the leading telecoms providers across Europe to share research and insights from developments in their own region.

We will also investigate the challenges that have created declining air-time usage by customers of mobile as well s showcase the visionary thought-leadership in product development that can combat the decline.

October

4G World 2010 Chicago October 18 - 21

http://4gworld.com/

Over 4 days, 5 summit tracks and 12 streams of content and networking including more than 175 senior speakers from across the entire 4G wireless industry, and more than 80 presentations and interactive industry panel discussions.